GAP Protection

Protecting customers from financial loss. Protecting your dealership’s reputation.

When a customer experiences a total loss, the financial gap between their insurance payout and their remaining loan balance can be overwhelming. GAP Protection gives your customers peace of mind — and gives your dealership a chance to serve them with genuine care during one of the most stressful moments of vehicle ownership.

At The Merit Group, we help dealerships offer GAP in a way that builds trust, strengthens relationships, and supports long-term customer loyalty. Our approach is simple: educate, protect, and stand behind the customer when they need it most.

What GAP Protection Does:

Covers the “gap” between insurance payout and loan balance

If a vehicle is totaled or stolen, GAP helps customers avoid paying thousands out of pocket.

Protects customers from unexpected financial strain

Modern loan structures, rising vehicle prices, and rapid depreciation make GAP more important than ever.

Supports a positive customer experience during a difficult event

When customers feel protected, they remember who helped them — and they come back.